The 4-Second Rule: How Starbucks Saved a $100B Empire by Making Coffee Boring Again
Starbucks' mobile app was a digital success but an operational nightmare. We analyze how CEO Brian Niccol used the "4-Second Rule" to save the physical store.
Starbucks' mobile app was a digital success but an operational nightmare. We analyze how CEO Brian Niccol used the "4-Second Rule" to save the physical store.